About the author

Melissa Fors Shackelford is a trusted advisor to executives and emerging businesses, helping organizations build compelling brands, accelerate market growth, and navigate the complexities of the healthcare industry. With over 20 years of experience as a marketing executive, Melissa brings deep expertise in go-to-market strategy, brand positioning, and growth marketing to her consulting practice, Shackelford Strategies.

As a sought-after consultant and advisor, Melissa partners with C-Suite leaders, startups, and established healthcare brands to refine messaging, strengthen market positioning, and drive customer engagement. She provides hands-on guidance to help businesses launch new offerings, enter new markets, and scale sustainably. 

Melissa is a recognized thought leader in marketing and brand strategy. She is a frequent industry speaker, podcast guest, and contributor to leading publications, covering topics such as purpose-driven marketing, inclusive communications, and branding. Her expertise has earned her prestigious honors, including Nonprofit Marketer of the Year (American Marketing Association, 2019).

Melissa holds an MBA in Marketing from the University of St. Thomas and a BA from the University of Minnesota. She serves on multiple industry and corporate boards.